Capturing
Nature’s Evolutionary Approach to Design

The contemporary and progressive wine packaging partners the well- recognised PREECE roundel with generative design.

The contemporary and progressive wine packaging partners the well- recognised PREECE roundel with generative design.

The GenDesign approach represents a one-off captured moment in the wine and the design, where every label, on every bottle is different.

The GenDesign approach represents a one-off captured moment in the wine and the design, where every label, on every bottle is different.

Via an algorithm, intricate line work and colour palettes were beautifully created using a range of vineyard, vinification and historical datasets that links PREECE to a vintage, a region, a place and its history.

Via an algorithm, intricate line work and colour palettes were beautifully created using a range of vineyard, vinification and historical datasets that links PREECE to a vintage, a region, a place and its history.

Rainfall and monthly mean temperature from the region and vintage combined with phenological data specific to the varietal (Budburst, Flowering, Veraison, Harvest) were combined.

Rainfall and monthly mean temperature from the region and vintage combined with phenological data specific to the varietal (Budburst, Flowering, Veraison, Harvest) were combined.

Symbolic data was also used including Colin Preece’s birthday year of 1903 and the height of the Ashton Tower at the Mitchelton winery which stands proudly at 55 metres.

Symbolic data was also used including Colin Preece’s birthday year of 1903 and the height of the Ashton Tower at the Mitchelton winery which stands proudly at 55 metres.